From looking at the graph I can see that males give the most votes, majority who are 18-29. My guess to the reason for this is that the film is aimed at older teenagers, the rating for it is 15. And the reason for males giving most votes is that there is Megan Fox an attractive young actress staring in it. Aged under 18, females under 18 and females aged 18-19 have the highest average rating "5.8". The reason for under 18 people rate it higher could be because they find the film more terrifying as they are younger. And the reason for females rating it high could be because in the film a female is slaying males, a woman over powering men.
On the opening weekend that the film was released, in the USA they made $6,868,397 (2,707 Screens) and in the UK £736,535 (314 Screens). This shows the film is quite mainstream because of the amount of screens it was shown at.
From looking at the graph I can observe that males have also made the most votes, majority aged 18-29. (Same as Jennifer's Body.) Strangely females aged 45+ have the highest average rating "6.2". But I think this is not very reliable because there has only been 35 votes the least amount of votes taken for a category. Therefore males under 18 who on average rated the film at "5.9" is the highest. However there has only been 162 votes taken probably because the rating for the film is 18. The under age men who did see the film obviously enjoyed it the most. For the same reason as Jennifer's Body I think the males went to see it and liked it because of the attractive young actresses in it. The females also probably liked it for similar reason to Jennifer's Body because of the women having the power over the men.
From looking at the rating reports for both these teenage horror films I think I'm going to aim my film at aged 18-29 males because they seem to give the most votes (most viewings). I've observed that young females rate both films high because of the likely reason that in the films the women have the power over the men. I think if I have this element of one gender having power over the other gender it will increase ratings for the particular gender. By aiming my film at the right audience my film would be more likely to be successful.
Good work. You have analysed the data well and reached clear conclusions about your own target audience. To push this up a grade you could include your own research eg set up a teen horror facebook group and ask the members relevant questions.
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